Microsoft vs Google browser fight gets ugly with Edge pop-up Chrome diss

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Microsoft has fired more flak at the Chrome browser, trying to persuade those who are attempting to download Google'due south web browser that Border is a superior slice of software.

As Neowin spotted, in the scenario that you are using Microsoft Edge, and you head over to download Google Chrome, Edge will serve a pop-up promoting itself – there are actually several messages which have been spotted on both Windows x and Windows 11 systems.

One of them insists: "Microsoft Edge runs on the same engineering every bit Chrome, with the added trust of Microsoft."

And another pop-upwards actually goes for the throat, stating: "That browser is so 2008! Practice you know what'southward new? Microsoft Border."

Exercise y'all know what isn't new? Microsoft badgering users who are already using ane of its products (Windows) to use its other products like Edge and OneDrive – and this exercise was getting one-time some fourth dimension ago.

Analysis: The heavy mitt of Microsoft

As nosotros've said before, this kind of promotional activity inevitably puts u.s. in heed of the nag-fest days when Windows 10 was beginning launched, and Microsoft set about trying to convince Windows 7 and viii users to accept the free upgrade. It felt unnecessarily heavy-handed back then, and information technology still does now.

I suppose 1 thing we can be thankful for – sort of – is at least the pop-ups are gaining something of a sense of humor. Calling Chrome 'so 2008' did elicit a chuckle from us, only we judge you could fence this peradventure serves to remind people that Google has been working to refine and hone its browser for 13 years now. And but because something is 'new' does not equate to it being proficient (that said, nosotros do recall Edge is a good browser, in fairness).

As for: "Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft." Well, it does indeed use Chromium – forth with a number of other browsers – but as to the 'trust' of Microsoft, that'southward a pretty bizarre angle to throw in. What is Microsoft trying to advise? That Google is annihilation less than unimpeachable in the browser world? Tsk, tsk, whatever next…

To be honest, nosotros are wondering what on earth Microsoft volition practise to promote Edge next, as the gloves are seemingly coming off. Only the real shame hither is that Edge promotes itself quite well on its own merits, and any perception of verging towards desperation to drive adoption will surely backlash.

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Via Windows Central

Darren is a freelancer writing news and features for TechRadar (and occasionally T3) across a wide range of computing topics including CPUs, GPUs, various other hardware, VPNs, antivirus and more. He has written most tech for the best part of iii decades, and writes books in his spare fourth dimension (his debut novel - 'I Know What You Did Last Supper' - was published by Hachette Uk in 2013).